Last updated 1 May 2026
Plain English version of how I handle your data.
This is my consulting site. There are no accounts, no signups, no purchases. The privacy story is short. Here it is.
Two things, basically.
If you email me, I have your email address and whatever you wrote. I keep it in my inbox so I can reply and have a record of the conversation.
If you visit the site, my analytics counts the visit: the page you looked at, roughly which country you're in, what browser you're using, and which site you came from. It doesn't set any cookies, it doesn't store anything on your device, and it can't follow you around the web or work out who you are. I use it to see whether anyone's reading what I write. Nothing more granular than that.
The free tools on this site, like the AI Policy Generator and the AI Exposure Report Generator, run entirely in your browser. What you type into them, and what they produce, never reaches me. I count how many people start and download a report, and that's all I get.
Email: so I can reply to you and remember what we've talked about.
Analytics: so I have a rough sense of who's reading the site and which pages are useful.
I don't sell or rent your data to anyone.
The analytics are run by Plausible, an EU company that processes the data on European servers. Their privacy policy is at plausible.io/privacy. I moved to them from Google Analytics in July 2026, because running a US analytics product that tracks you with cookies sat badly with everything else I say on this site.
I read and store emails in Google Workspace, so Google sees those as the email host.
That's it.
Emails: indefinitely, unless you ask me to delete them.
Analytics: aggregate counts only, kept as long as the site runs. There's nothing in there that points at you.
Under UK GDPR you can ask me to:
Email me and I'll do it. I might need to confirm it's actually you first.
This site doesn't use any, which is why you've never had to dismiss a banner on it.
This site isn't aimed at children. I don't knowingly collect data from anyone under 13. If you think your child has emailed me, get in touch and I'll delete what I have.
I'll update this notice when I need to. The date at the top tells you when I last did.
The first step is always the same, and it's a small one: a short, fixed-price discovery. Over a couple of weeks I work out what your team is already doing with AI, where your data actually lives, and the one thing worth building first. You get a written report and a call to talk it through, with no obligation to go further. It's genuinely useful on its own, whether or not we end up building anything.
Here's a sample, laid out exactly as the real one is delivered.
For context: I work mainly with UK charities and non profits, with chief executives, operations and finance directors, programme leads, and the people who look after data and IT. Respectfully, I don't work with recruitment or development agencies.
Not sure it's time for that yet? Just email me, tell me who you are and what your organisation does: peter@peterbrady.co.uk
PNB Technologies Limited
55 Yew Tree Road, Ormskirk
Lancashire, L39 1NT, United Kingdom
Company Reg: 07166600
VAT Reg: GB986726850
© 2026 Peter Brady. All rights reserved.